- Real men of genius generator movie#
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Was there anything I wasn’t interested in? Not at all. It is generally felt today that your desire for
Men of Genius – the desire for knowledge Question These days I suppose you would describe me asĪ bit of a party animal because I liked making up stories and telling jokes. Often I made up the songs and music on the spot. Made musical instruments and played them. There is so much to do and so much to discover and passing on at 1519 This enormous fascination with knowledge. I was born in 1452 in a little town called Vinci in Leonardo, would you start by telling us a little about We hope it will stimulate you to consider your own talents and to find out more about the lives of these talented people so that you have a detailed model to follow yourself. To conduct with the great Leonardo da Vinci if he were here today. This is the sort of interview we would expect Like an early 2000s Avensis, they don’t make ‘em like that anymore.Wherever they stand on the hierarchy of success, theyĪre all achievers and are models for others to follow. The script is 35 seconds of brilliantly crafted daftness (the phrase “how are you” is repeated 11 times with joyful excitement by the actors from The League of Gentlemen - it’s ridiculous, in a good way), punctuated by an Exocet endline that lands the proposition perfectly. Except he catches them in the act, having got there ahead of time by virtue of his trusty Japanese saloon. Two office workers mock their soon-to-arrive client’s comedically squeaky voice by impersonating him, much to their mutual amusement. But by making this apparent benefit the source of cringe-making comedy, we have an ad that is forever lodged in my mind. ‘Hello David’ is a spot that reminds the listener that the electronic traffic control in a Toyota Avensis can cut your journey time. Next up, an ad from closer to home and a reminder that sometimes just being very silly is more than enough. It’s a shame really that they didn’t end the run with a spot entitled “Mr Peerless audio advertising writer”, because for me, this campaign genuinely is a real work of genius. What a reminder of how good audio can be when you really commit to it.
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Plus, each spot finishes with a reminder to crack open an ice-cold Bud Light (invitation to purchase) and a final reprise of our hero’s moniker (jingle number 2). Perfect little characterisations that entertain and conjure up vivid images in your mind. Every script is hilarious - the copywriting effortless and engaging - one liner upon one liner, backing vocal flourish upon backing vocal flourish. I could go on, because they made two hundred ads.
Real men of genius generator professional#
We marvel at “Mr Professional Figure Skater” (“skate perfectly and you’re a crowd pleaser, mess up and fall on your butt and you’re still a crowd pleaser”) and share a stall with “Mr Rest Room Toilet Paper Refiller” who “like a brave soldier storms hostile territory, delivering much needed supplies to his men”. We’re introduced to “Mr Really Stinky Breath Breather Outer”, who “puts the hell in halitosis”. We meet “Mr Silent Killer Gas Passer” with whom “a simple elevator ride is suddenly a 42 floor plummet into the very bowels of hell”. The kind of guys who’d drink a light beer without caring how it makes them look (brand relevance). Men who walk to their own tune, do whatever they want regardless of how they look, or invent things that make the average Joe’s life a little bit better.
Real men of genius generator movie#
Except they’re not movie stars, politicians or artists, they’re heroes of a different kind. What follows in each spot is a tongue-in-cheek celebration of the kind of man who makes America great. Each 60” spot opens with exactly the same distinctive, instrumental piece of anthemic, 80s style rock music (sonic branding), before we hear a deadpan announcer utter the words “Bud Light presents, Real Men of Genius” (brand name up front) before quickly being echoed by the dulcet soft-rock tones of “Eye of the Tiger” warbling, Survivor frontman Dave Bickler (jingle number 1).
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