When creating a line item, you can give it a sale type. For instance, a line item was created to serve 20K impressions, but you had to stop it at 10K, then your forecast system should show 10K available inventory for other line items to use. Releasing inventory frees up inventory that has been reserved by a line item. This shows real-time data of available inventory for sale and helps improve the performance of specific line items. For instance, if you want to sell all leaderboard ads appearing on a specific category page, then ad placement feature can be used.ĭFP predicts the revenue potential by assessing the site’s traffic and past performance of your line items. It is a way to group ad units and sell them as a single offering. Each line item can be targeted with options offered by GAM (discussed in detail later). This helps limit the campaign to display the ad to a specific user type.
#Google ad preference manager code#
Publishers can manage creatives as an image, video, audio file, or an ad code from an ad network connected to their DFP. It contains details of ad units to be placed on the website, including size, placement, creative type, targeting options, among other information. It can be an ongoing or time-bound activity and include multiple ad sizes.Įvery order includes at least one line item. campaign, an order is a request placed by an advertiser on a publisher’s website. These are building blocks of your ad inventory.Ī.K.A. Ad units come in multiple sizes and are placed in many locations. Inventory can be represented as the number of ad units per page * total number of pages.Īny individual slot where ads can appear. These insights allow services both to improve content and to build better features that improve the user’s experience.Īdvertising - Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.Complete ad space available on your website for sale. Security - Cookies used for security authenticate users, prevent fraud, and protect users as they interact with a service.Īnalytics - Cookies used for analytics help collect data that allows services to understand how users interact with a particular service. Things considered fundamental to the service include preferences like the user’s choice of language, product optimizations that help maintain and improve a service, and maintaining information relating to a user’s session, such as the content of a shopping cart. Although the cookies listed here are those associated with our advertising and measurement products, you can find more details at How Google Uses Cookies.įunctionality - Cookies used for functionality allow users to interact with a service or site to access features that are fundamental to that service. Cookie purposes reflect the range of products and features supported in our ad products, but individual cookies may rely on only a subset of purposes, depending on implementation of the product. The cookie information on this site is made available to assist with the use of Google’s ad products and reflects cookies that can be associated with these products and may be sent to a user’s browser. These cookies will be set from their domains. Some of our advertising and measurement products enable our partners to use other services in conjunction with ours (like an ad measurement and reporting service), and these services may send their own cookies to your browser. These may be set from a few different domains, including, ,, or, or the domain of our partners’ sites. When users visit a page or see an ad that uses one of these products, either on Google services or on other sites and apps, various cookies may be sent to their browser. To help our partners manage their advertising and websites, we offer many products, including AdSense, Google Ads, Google Analytics, and a range of products within the Google Marketing Platform.
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